Buying and selling a statement

NYT graphic.

See "Say ‘Hybrid’ and Many People Will Hear ‘Prius’" from the New York Times.

As much as I want to be negative about this, the point is the same as that made by Eric Friedenwald-Fishman in "Building Public Will"--touch people in terms of their values and you will get them to change their behavior.

At least there is some environmental message, even if automobile-centric living still appears to be widely and deeply embraced by the Prius drivers. Our trick is to figure out how to get people to begin taking responsibility for automobile-centricity.