Repositioning the loser cruiser

For many many years, interest in green and environmental issues was the purview of the innovators and the early adopters. When even Walmart states that it is necessary to have an environmental agenda--from the AP story "Wal-Mart seeks depth in green promotions":

then you know that concern about the environment is now mainstream, and that green concerns can be a significant lever to work with people to truly change their behaviors.

Christopher sends us a link to "Green Machines" from the Pentagram blog about a campaign on "Green Patriotism" which ran on 60 Cleveland buses during the month of July.