Power of Design to Make Change: Talk at the Corcoran, Tonight

Glimmer: Design Will Transform the World
7:00 PM / Tuesday, November 17, 2009
Location: Corcoran Gallery of Art
Admission: $15/Members $12
Reservations: Required
Tickets: Online

Design has moved far beyond million-dollar interiors and cool new typefaces; today design is about optimism, action, and global problem-solving.

According to award-winning journalist and author Warren Berger, “glimmer” is the moment when a new solution to an old problem pops into view.

By interviewing dozens of the world’s “Glimeratti,” from Paula Scher to Stefan Sagmeister and Milton Glaser to Michael Graves, Berger has uncovered the history and future of proactive design.

Join Berger on a journey through today’s fascinating world of design as he explains how the formerly distinct disciplines of graphic, product, and social design are undergoing “smart recombinations.”

Following the talk, Berger signs copies of his newest book, Glimmer.

From the author's website:

The book examines, up-close, the ways in which designers approach problems, utilize unique tools and techniques, and ultimately arrive at solutions. Inspired by ideas from top designers, Berger shares actionable and sometimes counterintuitive design principles such as “Ask stupid questions;” “Make hope visible;” “Work the metaphor;” “Embrace constraints;” and “Begin anywhere,” and then fleshes out exactly what each one means and how it can be implemented in business and personal life.

Business readers will be fascinated by how “transformation design” is reinventing and injecting fresh creativity into companies ranging from the world’s largest packaged-goods firm to a leading dog food brand, all the way down to a phenomenally successful regional bank.