Don't be too narrow in your local commercial district/neighborhood marketing...

Don't be too narrow in your local district marketing...
Originally uploaded by rllayman

This card was also available at 5th Street Hardware, and it lists the other locally owned stores in the neighborhood.

I think it's a bit too narrow.

In the old concept of retailing, you had "anchor stores" usually department stores in places like Downtown, and supermarkets in neighborhood commercial districts (also complemented by pharmacies and hardware stores) that attracted day-in, day-out regular customers, in part in response to advertising in the local newspapers by the department stores and supermarkets, who after they shopped at the anchor, in turn shopped in the other stores in the area.

While local independent retailers only want to acknowledge local independent retailers, the fact of the matter is that the biggest anchor they have is the Safeway Supermarket. And they ought to try to leverage the volume of customers going to that market, and the advertising dollars that Safeway spends to get people to that store and the area...

So put Safeway on the map, and don't feel too bad about it, leverage their investments to draw more people to you and the other places in the neighborhood...