Please shop Downtown

This photo by Peter Blanchard, from the entry "Introducing The Master Plan: A Chronicle of New Urbanism and Exurban Decay" in a Fast Company blog by Greg Lindsay, ranks up there with one of my favorites, from Martin Luther King Jr. Boulevard in Anacostia, DC...


The idea of "location, location, location" isn't just the physical place, but everything about the location including feelings of comfort, having stuff to do, see, and buy, etc.

Too many shop local campaigns are based on sentiment and entitlement, rather than being focused on providing quality and value to potential customers.

What is the real need?

Having a better destination, providing people with more reasons to come to your commercial district instead of going somewhere else.

See:

- It's the Reilly Law of Retail Gravitation (stupid)
- The "soft side" of commercial district competition