I am all for branding and identity programs.
But you start with identity. You just can't pull a "brand" out of the hat.
I wasn't able to keep track of the Envision Prince George's
visioning-planning effort. Hopefully it was strong on defining the "place capital" of the County.
• High Levels of Safety
• Diversity of Shopping, Restaurants, and Entertainment
• Prosperous Small Businesses
• Federal Jobs Hub
• Higher Education Innovation Engine
• Top-Notch School District
• Career & Technical Education
• Responsive Government
• High Public Engagement Levels
• Recreation, Health, and Wellness Activities
• Vibrant Arts & Culture
• Local Jobs, Businesses, and Amenities
• Transit-Oriented Mixed-Use Communities
• The Vision—Envision Prince George’s
However, the County is dissipating its place capital
in all kinds of mostly new places (National Harbor, Boulevard at Cap Centre, Redskins Stadium [granted, it's been around for awhile], Konterra, Wegman's), rather than focusing its efforts and building outward from extant assets.
What does PG stand for?
What should it strive for?
Build an identity and vision from there.
Right now, the best I can come up with is:
Prince George's County: The Green 'Hood
because it has the violence and corruption of DC, without a center, but with the green open spaces that attract people from the city.
(DC has those kinds of spaces too, just not at the center fof the city.)
It is about place capital.
Suzanne took a cab home last week, and the cab driver knew our area, and talked about how in the 1980s, all the people he knew were leaving this neighborhood, for the seeming green pastures of condominium living in Prince George's County.
They moved to condominiums, but they didn't move to a place.
He said virtually all of them lost their money as the housing market tanked, or they moved back, because they couldn't find the community that they were seeking by leaving the city.
Labels: branding-identity, city-regional branding, good government