Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Wednesday, June 13, 2012

Create More Powerful Partnerships & Sponsorships (WBJ seminar)

Friday, June 15  |  12-2 p.m.  |  Tower Club, Tysons Corner
Sorry about the late notice on this, I don't seem to have noticed this before.  The Washington Business Journal is putting on a seminar on sponsorship development, featuring Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times.  (I'm not familiar with her work specifically, but generally people like she are well worth learning from.  I have seen presentations by Sylvia Allen and have her book, which is well worth it.) 

From email:

If you sell sponsorship, Gail will show you how to expand beyond the generic gold, silver and bronze packages and re-imagine more powerful partnerships. If you’re on the corporate side, buying or implementing sponsorship, learn ways to improve how you execute sponsorship so you know you’re deriving a solid ROI from your investments.

You’ll learn:
  • What today’s economic climate means for sponsorship.
  • The impact for your organization.
  • What best practice marketing-driven corporate sponsorship looks like.
  • Why sponsorship is an excellent strategy in our media-saturated marketplace.
  • 3 ways to improve your partnerships immediately.

But the WBJ seminar, while it costs $99, includes a copy of Gail's book, lunch, and a year's subscription to the paper, more than paying back the cost of going.  Too bad I already have plans...

-- Registration

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