Create More Powerful Partnerships & Sponsorships (WBJ seminar)

Friday, June 15  |  12-2 p.m.  |  Tower Club, Tysons Corner
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Sorry about the late notice on this, I don't seem to have noticed this before.  The Washington Business Journal is putting on a seminar on sponsorship development, featuring Gail Bower, author of How to Jump-start Your Sponsorship Strategy in Tough Times.  (I'm not familiar with her work specifically, but generally people like she are well worth learning from.  I have seen presentations by Sylvia Allen and have her book, which is well worth it.) 

From email:


If you sell sponsorship, Gail will show you how to expand beyond the generic gold, silver and bronze packages and re-imagine more powerful partnerships. If you’re on the corporate side, buying or implementing sponsorship, learn ways to improve how you execute sponsorship so you know you’re deriving a solid ROI from your investments.

You’ll learn:

• What today’s economic climate means for sponsorship.
• The impact for your organization.
• What best practice marketing-driven corporate sponsorship looks like.
• Why sponsorship is an excellent strategy in our media-saturated marketplace.
• 3 ways to improve your partnerships immediately.

But the WBJ seminar, while it costs $99, includes a copy of Gail's book, lunch, and a year's subscription to the paper, more than paying back the cost of going.  Too bad I already have plans...

-- Registration