Integrating transit media with debit-credit card functions could be very expensive for the rider
The fee to reload a debit card from a credit card seems steep and unnecessary. (I wonder if you could get around it by using Paypal.)
The monthly dormancy fee is high too. Many states have legislated against such fees being levied against gift cards.
Plus, why don't they co-brand the Ventra Card with the CTA logo-brand?
Labels: branding-identity, transit, transit fares, transit marketing
posted by Richard Layman @ 6:08 PM&Permanent Link
4 Comments:
Ugh, this is my issue with transit agencies moving toward "open payment" systems - the agencies will end up saving money by pushing the banking side off, but it's just funded by BS fees the banks will nail people with.
Low income people who ride transit and are living paycheck to paycheck don't need another way for some corporation to screw them out of more of what little money they have.
Absolutely agreed!!!! In Chicago, RTA has stepped in and will provide different cards to seniors and I think low income pass holders. But the fees are so egregious I wouldn't want to use the card at all and would bike even more...
Yep, MLD is correct.
That being said, three pushbacks:
1. Is there a fee for direct deposit from bank and/or paycheck. From the schedule I don't see it, and that is how the majority of those will be funded.
2. Yes, the fees suck but try being "unbanked". Fees there are worse. That is living on gift cards and prepaid debit all the time.
3. In terms of branding, yes, blown chance but again from the information provided it looks as if a 3rd party bank is the one providing this.
Low income don't live from paycheck to paycheck. They don't get paychecks....
"Low income don't live from paycheck to paycheck. They don't get paychecks...."
Of course they do - from their low paying job (or jobs). They ride transit to get to work - that's what most riders use transit for. They're called "the working poor."
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