Port Phillip (Melbourne) Community Bus, Bus Stop sign and the tertiary transit subnetwork
In my writings about a transit network typology, I discuss there being three subnetworks of a center city transit network: primary; secondary; and tertiary. Primary is focused on inter-city transit and a dense station footprint, while the tertiary network is intended to provide the means for people to get from home to the neighborhood commercial district, transit stations, supermarkets, etc.
The idea would be to have this level of service so that people wouldn't feel compelled to drive.
One version of this type of service is provided by Tempe, Arizona and their Orbit bus service. (Scottsdale modeled a similar service after Tempe.) See "DC transit network."
The types of destinations listed on this sign for the Port Phillip City community bus is a great illustration of the concept. Port Phillip City is south of the City of Melbourne, on the Bay.
Anyway, this photo is from Daniel Bowen's Flickr stream. Daniel is with the Public Transport Users Association in Melbourne, Victoria, Australia.