The Polly Sue resale shop in Takoma Park, Maryland always does a great job merchandising their storefront windows
One of the problems of visual merchandising for storefronts is that if people aren't walking, then they can't see the window, because even 25mph is too fast for someone in a car to be able to see it.
The little one block commercial district on the 6200 block of 3rd Street NW has three women's apparel related stores (hats, boutique, consignment shop) and they all do a great job of visual merchandising, but because most people in the immediate neighborhood drive, it goes for naught.
Bene hat shop, 6200 block of 3rd Street NW, Manor Park neighborhood
While Takoma Park is car centric, the Old Takoma commercial district is a walking district. Many patrons may drive, but once they park they walk around. Because there are restaurants there, more people patronize the district than if it were retail only. Polly Sue's has been there a long time.
Labels: retail planning