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Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Thursday, March 15, 2018

BMW Reach Now car sharing Pi Day promotion: a model for bike sharing promotion

This was sent along within a private email discussion that's been going on for a few months about car sharing.

Yesterday, "Pi Day," BMW Reach Now, the car sharing service, did a promotion on "Pi Day"--March 14th--charging only $3.14 per hour to use a car.

Except for the fact that Pi Day is in March, which isn't the most temperate of months, a special rate on Pi Day would be a great promotion for an all day bike share pass too, as a way to get people to try it out.

It should be positioned as a membership development promotion, and only open to people living in resident zip codes (the idea being, through taxes they pay they are paying towards the city/county expenditures on bike share anyway).


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