Working capital loans through crowdfunding

A record store, Exile on Main Street in Champaign, Illinois, lacking enough money to buy inventory for "Record Store Day," a nationally coordinated shopping promotion for independent record stores--this year it's on April 21st-- has set up a crowdfunding program to help them buy inventory, because they don't generate enough sales to put money aside for particularly large purchases of stock ("Exile on Main Street launches GoFundMe to save their Record Store Day," Smile Politely).

The funds are treated as store credit, not donations.