Organizing materials: EUROPEAN MOBILITY WEEK, 16-22 September 2018

The WORLD STREETS: The Politics of Transport in Cities blog calls our attention to European Mobility Week and the various organizing resources:

-- European Mobility Week webpage
-- campaign resources for 2018 include a Manual, flyer, poster, and videos in all of the EU languages
-- Communications toolkit
-- 2017 EMW participation report

From the website:

Europeans love variety – in food, in fashion, in music – so why is it that when it comes to transport so many of us stick to one mode? This year’s EUROPEANMOBILITYWEEK encourages us to explore the many different options available for getting from A to B, and to think about the mode that best suits our particular journey.

EUROPEANMOBILITYWEEK 2018 is focusing on ‘multimodality’ - the mixing of transport modes within the same journey or for different trips. Many of us instinctively opt for the same method of transport when moving around without necessarily examining the needs of the specific journey. The car may be the best way to take your family to the seaside, for example, but is it the best way to get them to the city centre where space and access is often limited?

This year, why not test out different transport modes: cycle to the gym to get a head start on burning calories, bring your bike on the train to beat the rush hour traffic, or take the bus and then stroll to the shops to avoid parking fees!

As well as providing health benefits, significant savings can be achieved through a multimodal approach, particularly when short journeys are completed through walking and cycling.

Embracing the concept of multimodality means rethinking the way we move about our cities, and having the willingness to try out new forms of mobility. From a city’s perspective, it requires the political will to support alternative transport methods.

By introducing some sustainable transport modes into our journeys, not only can we have a positive impact on the environment, we may just find that we’re fitter and happier, with some extra spending money too!

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For what it's worth, I don't favor promoting "choice" as much as "sustainability" and "optimality." At least in the US, we have plenty of mobility choices, but the paradigm and therefore policy and practice favors the automobility.

Having sustainable mobility choices like biking, walking, transit, car sharing, delivery, taxis, etc. is great. But it doesn't matter if the land use and transportation planning paradigm makes these modes harder and more expensive to use compared to driving.