Tower Hamlets use of garbage trucks as rolling billboards
Twitter photo by @Milo_Edwards.
Criticized for the use of garbage trucks as the medium ("Rubbish spot: London council mocked for placement of Brexit posters," Guardian) for the message of support for EU residents living in the London borough of Tower Hamlets, I still think the use of the garbage truck as "media" is an obvious opportunity that most local governments seem to miss.
I constantly suggest garbage trucks as a great medium for messages on solid waste, litter, and the environment, but there's no reason that the range of messages can't be broader.
Labels: social marketing, strategic communications and marketing
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