UTA (Utah Transit Agency) "Free Fare for Clean Air," August 12th and August 13th

 -- "Free Fare for Clean Air," UTA

I didn't know about this--the area's newspapers no longer publish every day and I definitely don't watch local tv news.  

Certain "city" agencies are "aggressive" about communicating via e-networks like Nextdoor, but if you don't subscribe to their twitter feeds, it's easy to miss.  From the website:

In partnership with the Utah Division of Air Quality (DAQ), the Utah Clean Air Partnership (UCAIR), and the Healthy Environment Alliance of Utah (HEAL Utah) Utah, the Utah Transit Authority has announced two Free Fare for Clean Air days. 

On Thursday and Friday, August 12-13, the fare will be free on all UTA bus and rail services, including paratransit, the Park City-SLC Connect, and UTA’s On Demand microtransit service in southwestern Salt Lake County. GREENBike is also offering a special promo code during the free fare days providing 24 hours of free service.

I'm not against this, of course, but I think without a lot of advance promotion, it doesn't really help to get new transit riders.  

Instead, it's a bonus for people already using transit.

Yesterday, I needed to use the Frontrunner commuter train to get to Layton, where I participate in a vaccine trial, and I only found out about the promotion, while noticing a message on the bus route display board saying "Ride Free Today."  

When I went to the ticket machine, it was covered up with a promotional flyer.

So on my way back, instead of biking, because it was "all free" (normally it would require an additional transfer costing $1.20) I rode all four modes in one day: train; light rail; streetcar; and bus; so my  trip back involved about 3 blocks total of bike riding once I got on the train.  

I didn't use the bike sharing system because I have a bike of my own.  

And while the bike share program's twitter feed is promoting the "Free Fare" days, it doesn't seem to be promoting "Free GreenBIKE" days.

I guess today I'll go check out Park City by bus!  (The bus stop for the special shuttle is less than a mile away.)