Revisiting: Need for social marketing initiatives around installation of neighborhood traffic calming initiatives: Salt Lake City

In June I wrote "Need for social marketing initiatives around installation of neighborhood traffic calming initiatives: Salt Lake City," about animus about a traffic safety initiative in my neighborhood.  I made the point that car-centric people don't understand how imprinted they are with automobile dependence, and their unwillingness to consider other modes (walking, biking, transit) and users, in this case all the kids who live in the vicinity of this oversized intersection.

But I also made the point that the City Transportation Department could have handled outreach a lot better--basically they didn't do any.  I sent a pdf of the blog entry to the Department Director, and they responded.

These are photos of a couple of outreach devices they deployed, including a signboard in the roundabout and a flyer dropped off at area houses.

And just this week, the City Transportation Department continued to refine the street markings, in keeping with the idea that the roundabout is a prototype, a test.