Experience economy/nightlife: Boston, LA, Pittsburgh, London, Santa Monica

I wrote about this issue recently, in "Ain't got that soul (when younger demographics leave the city): and musings about the nightlife economy" as well as some other pieces.  

This does not look very congenial.  BG photo.

This Boston Globe article,  "Downtown Boston is trying to find its post-pandemic identity. It’s fighting an uphill battle," hits a home run on the topic, that cities need to reshape their downtowns to remain relevant, that mixed use neighborhoods are more popular, that people tend to stay closer to home, especially if they don't work Downtown.  From the article

Measures of foot traffic and office vacancy haven’t fully rebounded. Hybrid work remains pretty common. Car traffic is worse. Empty storefronts persist. But more than anything, we just don’t mix like we did before.

A Northeastern University study of cellphone data found that when COVID hit, inhabitants of Greater Boston became far less likely to interact with people of different socioeconomic backgrounds. Those numbers have been recovering, but for many parts of the region, particularly in the suburbs, levels of what researchers call “social exploration” have fallen sharply.

And that’s bad news for a city whose culture and economy have, for centuries, been built on people mixing, connecting, and sharing ideas, said Northeastern University physicist Esteban Moro, who’s leading the study. Bad enough that it raises questions about what cities like Boston are for, now, and how we make them places that people connect once again.

... It’s an indicator of the diminished role that downtown plays in the daily lives of Bostonians. According to recent figures from the Downtown Boston Alliance, about 20,000 fewer people work downtown than they did five years ago, and they come in, on average, about three fewer days per month. Add it up, and the work trips into the core of the city district have fallen by almost half.

... “The fundamental thing that we’re asking is where are people?” she said. “Where is the center of gravity in the city, whether for shopping or for hanging out or for work? Where do people come together?”

Increasingly, that’s neighborhoods where people do more than work. While foot traffic downtown remains below pre-pandemic levels, according to city data, it’s nearly back citywide, and up in places such as Fenway and Longwood. What’s the difference? These “multipurpose” neighborhoods, as Moro describes them, provide chances to live, work, and play in more equal measure.

... To Crockett, even the word “downtown” feels a bit archaic, as it implies we’re all going to the same place. In this more splintered age, we aren’t. “If people are going to venture out of their home for any reason,” she said, “it’s to have a particular experience.”

And experience is a big part of how developers aim to draw people out now. Food halls, for instance, are springing up across the city, not just catering to office workers seeking lunch but also tourists, families, and after-hours crowds into the night.

... A slew of for-profit “Instagram museums” and immersive art experiences have recently taken up residence in hollowed-out storefronts. A Harry Potter exhibit has lately drawn throngs to an empty old Best Buy at the CambridgeSide mall. “Competitive socializing” is all the rage in the Seaport, where different venues offer mini-golf, ping pong, bowling, pickleball, or darts. And the recent arrival of new spaces where people can both shop and linger — be it at Beacon Hill Books & Cafe, or the batting-cage-boasting Dick’s House of Sport in Back Bay — are models for how businesses can transform an errand into an event.

Complementary articles I've come across and/or written about over the past few months are "Once LA's nightlife epicenter, the storied Sunset Strip has a murky future," from the San Francisco Chronicle, "An interesting public space development project in Downtown Pittsburgh: extends the range of after-work activities to keep office workers engaged," about a forthcoming space in Downtown Pittsburgh that has some of the characteristics of experiential interaction discussed in the BG, and the Los Angeles Times, "‘Experiential’ retail surges as landlords try to lure customers back to the mall," mostly about Santa Monica's Third Street Promenade and its need for change in the face of the decline of traditional retail--it had been anchored by at least two department stores, and about the reproduction of a 1970s study on people's use of public spaces ("People aren't "hanging out" as much outdoors during the workday in the center city").

Plus, this "The suffocation of Soho: how London's creative rogue is being sanitised," on London's SoHo (Evening Standard).  It's more about how permanent residents want to put strictures on businesses. 

 Westminster borough has put together a report, After Dark, about their desires to quiet things a bit.

So I guess I shouldn't have been as derisive of Mayor Bowser's similar effort in DC ("Know your market #2: DC commercial property incentives"), the issue wasn't so much an overfocus on big things and converting office into residential, but that many steps are necessary especially because there is a hard ceiling on how many people want to live Downtown.

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Also see, "Getting a filling — at the mall. Why dentists and other wellness tenants are in big demand," Los Angeles Times. and "A $100M bet on experiential entertainment by Chicago restaurant vets," Crain's Chicago Business.

Along the lines of the Pittsburgh project, "A historic gas station in Glendale becomes art when an artist fills it with color," Los Angeles Daily News, a streamlined old gas station maintained as a public art space, and "Pacific Science Center and Seattle Center forge new partnership," Seattle Times, on continuing to redefine and improve programs and spaces.

Since their creation for the 1962 Seattle World’s Fair, Pacific Science Center and the adjacent Seattle Center campus have operated independently: Seattle Center as a department of the city of Seattle and PacSci as a science and education nonprofit with its own buildings.

That’s now changing. Pacific Science Center and the city announced Wednesday morning their plans to integrate the two campuses as one public space, open to all, though PacSci will retain ownership of its buildings. The organizations will also explore city funding options for courtyard renovations and expanded public access.

The deal opens the door for more city funding and involvement for PacSci’s iconic but aging buildings. It likely also speeds up funding for the removal of its north gates and kiosks as well as improvements to its southern entrance.

Big changes are coming to Pacific Science Center, which neighbors Seattle Center.

 (Greg Gilbert / The Seattle Times.

This, leaders said, should make its beloved, currently gated courtyard more accessible, ideally by the FIFA World Cup in summer 2026. It will also help with previously announced renovations of PacSci’s aging courtyard and leaking pools.

... More broadly, the partnership charts a more sustainable path forward at a time when the future of both Pacific Science Center and Seattle Center — as well as Seattle’s downtown as a whole — are in flux, and as civic leaders aim to “revitalize” downtown ahead of the World Cup.

“This is our opportunity to help the Science Center ensure the future of its incredible campus,” said Seattle Center Director Marshall Foster, and “to breathe new life into … programming, activation, things that will give people reasons to visit Seattle Center and the Science Center.”

... But, like a cream pie, the building wasn’t really designed to survive forever — it was made to house the largest science exhibit ever assembled by the federal government at the time then move on. While the facilities ended up enduring under the umbrella of a private nonprofit, they’re in dire need of renovations, Daugherty said. Much of the courtyard isn’t ADA-accessible. The terrazzo is deteriorating. The pools are leaking.