Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Monday, October 03, 2005

The ABCS of Great Brands

THE ABCS OF GREAT BRANDS
Great brands encompass three characteristics that possess a winning combination when executed correctly. The road to branding success requires a unique discernment of the value proposition being offered followed by vision, patience, and perseverance. By combining these characteristics and method of execution, great organizations (i.e., brands) emerge from the landscape of mediocrity.
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this is a good paper.

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