There's money in municipal trash collection

(Not just when it's contracted out...)

According to Ad Age, in "Garbage Trucks: the New Hot Spot for Advertisers," subtitled "Glad's New York Effort Results in Strong ROI, Other Marketers Take Notice":

Ads on New York garbage trucks have worked so well for the marketers of Glad trash bags -- boosting the brand's market share by two percentage points in the city through December -- that they're now looking to try the tactic elsewhere.

Who's next?

And as Glad's garbage-truck campaign comes to an end Jan. 31, the New York City Department of Sanitation is fielding calls from other advertisers, including two entertainment marketers and another marketer of cleaning products, that are interested in taking Glad's place on the city's 2,000 garbage trucks and 450 street sweepers.

Glad Products Co., an 80-20 joint venture between Clorox Co. and Procter & Gamble Co., first put ads on New York sanitation vehicles last Thanksgiving through a partnership with the nonprofit group Keep America Beautiful. The deal was similar to Glad's sponsorship of New Orleans' first post-Katrina Mardis Gras last year, also arranged through the nonprofit group as well as the brand's Glad to Help foundation.

Glad isn't disclosing financial terms of the program, which includes an undisclosed cash payment, a minimum of 125,000 ForceFlex trash bags to be used in cleanups (about $57,000 worth if purchased at Gristede's), and up to 125,000 more bags based on a donation of one box for every box purchased in New York during the promotion. Glad also bought ads in The New York Times and New York Post in November around the program.

This NY1 (the hard news oriented cable news channel for New York City) story has images of the trucks with the Glad advertisement, which is small and "tasteful." See "City Sanitation Trucks To Feature Glad Garbage Bag Advertisements."

Speaking of trash, I Stink! by Kate McMullan and Jim McMullan, is a children's book about litter and trash.