Development in Underserved Retail Markets

Had a conversation with a real estate broker who I've known for awhile. He commented on how (1) this is a process; (2) that isn't new to DC; (3) that he sees in some people a greater sophistication as our experience of leading with our hearts hasn't always been working. (He was surprised to hear me say that with a side project I'm working on in Pittsburgh, that I've recommended that they develop a specific retail attraction program for specific brands-chain stores in furniture and home accessories, to complement their current store mix and to strengthen their position in their market.)

He shared this paper, "Development in Underserved Retail Markets," which was published a few years ago by the International Council of Shopping Centers.

More stuff to learn.