What is a destination business?

was a question I received at the presentation I made on Tuesday. I like going to commercial districts to evaluate the stores, but I don't like to shop for myself (other than books). I need new glasses and I have terrible problems with my eyes, requiring special lenses and such. In Frederick on Saturday, I got dragged into an optical shop, Visions.

That store defines "destination business" to a "t". It is a boutique, with specialized service, one of a kind eyeglasses, and a great interior. It's the difference between paying $1,000 or more for a pair of glasses and less than $100...

Check out their website for some photos of the store interior. I regret that I didn't have my camera that day, because their interior displays and storefront windows are great.