Beautiful Italy -- a declining brand

Ponte Vecchio - Florence, Italy
Originally uploaded by cienne45

Simon Anholt's blog has a number of fascinating posts, including the decline of Italy as a national brand ("Is Italy going out of fashion?"), the Invest in Denmark program ("Denmark's Good Name"), and the brand identity market development issues faced by former Soviet Bloc nations that had their local cultures destroyed in favor of Sovietization ("Latvia and the legacy of Communism").

And about the futility of how the U.S. government approaches "public diplomacy" ("America's Public Diplomacy and Our Planet").


(Flickr photo by cienne45)