Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Friday, August 07, 2009

Oakland, California TV story about the gall of automobiles in bus stops being targeted for traffic enforcement

Granted, advertising by local automobile dealerships is the largest source of advertising for local television stations....

See the CBS-TV 5 story here.

See the Bloomberg News story, "Airwaves Feature Pawn Shops, Surgeons as Auto Ads Sag" about the impact on local tv stations and broadcasting companies (many of which have declared quarterly losses) from a 20% drop in automobile advertising. From the article:

In the first quarter of 2009, U.S. advertising spending by automotive companies on local stations plunged to $334.8 million from $698.6 million a year earlier, the Television Bureau of Advertising reported in June. Auto ad spending on local TV fell to $2.93 billion last year from $3.65 billion in 2007, according to the Television Bureau. Auto is the largest advertising category in local TV, the bureau said.

Sadly, I don't think we can look to the bicycle and transit industries as potential replacement sources of advertising revenues for these stations.

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