Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Thursday, September 22, 2011

Britain's impressive tourism promotion campaign

It is only in the last year or so that the US Government has committed to doing focused promotion of the US as a tourist destination for international travellers, after a great deal of lobbying by the tourism-related industry, including advocacy by Jonathan Tisch of Loews Hotels ("Jonathan Tisch: Promoting America" from Huffington Post).

Britain is rolling out a great set of tourism promotional posters in advance of next year's Olympics in London. See "Is Britain Great or Broken? Critics accuse Cameron of delivering mixed messages as £500,000 tourism poster campaign is rolled out" from the Daily Mail.

Of course, it's controversial and not everyone believes it's a good thing. I'm impressed though...
Heritage is Great: Britain Promotional campaign

The article shows 10 images in all.

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