Britain's impressive tourism promotion campaign

It is only in the last year or so that the US Government has committed to doing focused promotion of the US as a tourist destination for international travellers, after a great deal of lobbying by the tourism-related industry, including advocacy by Jonathan Tisch of Loews Hotels ("Jonathan Tisch: Promoting America" from Huffington Post).

Britain is rolling out a great set of tourism promotional posters in advance of next year's Olympics in London. See "Is Britain Great or Broken? Critics accuse Cameron of delivering mixed messages as £500,000 tourism poster campaign is rolled out" from the Daily Mail.

Of course, it's controversial and not everyone believes it's a good thing. I'm impressed though...


The article shows 10 images in all.