Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Saturday, October 29, 2011

Field workshop on heritage tourism in New Jersey

Drew University in New Jersey has an extensive series of courses on historic preservation which look to be quite interesting. (Goucher College of Baltimore County used to offer a similar set of coursework, culminating in a certificate or a degree, in DC, but they don't anymore.)

One of their continuing education courses is a field course on heritage tourism promotion. I took a similar workshop, based on a book, called Great Tours, that used to be offered by the NTHP, in association with the annual conference a number of years ago. Workshops like this are great ways to accelerate and deepen your understanding of a subject, so I highly recommend them.

From "Madison's Drew University offers 'Heritage Tourism' workshop at Craftsman Farms" in the Madison (New Jersey) Eagle:

A “Heritage Tourism Workshop in Collaboration with the Stickley Museum at Craftsman Farms” will meet from 9 a.m. to 4 p.m. Saturday, Nov. 5, addressing the questions of whether a historic site is “visitor-ready” and whether an experience is being provided that will ensure return visits and good “word-of-mouth.” ...

The Drew program noted that tourism is New Jersey’s third-largest industry, yet history and historic sites are still realizing a very small percentage of this return. The one-day workshop will acquaint participants with New Jersey’s newly unveiled Heritage Tourism Master Plan and explore how historic sites and tourism providers can benefit by its implementation.

Using the Stickley Museum at Craftsman Farms at 2352 Route 10 in Morris Plains as a laboratory, participants will gain invaluable assessment tools and techniques to critically evaluate how visitors may perceive a historic site on their initial contact. The cost of the one-day workshop is $115.

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