Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Sunday, November 20, 2011

Bank of America's disconnection from understanding small business...

Bank of America ad in the Washington Post lauding its small business financing

This ad is ironic because the firm featured, Vida Fitness, was not the original developer of the building, which was Results Gym.

Results Gym is now a small chain of fitness facilities in the city, but it started at the facility on the 1600 block of U Street NW. Their financier was David Von Storch, and he owns the building. Von Storch liked the Results business so much he went on to start his own company, Vida Fitness (and he owns other ventures, such as Capitol City Brewery). When the time came to renew the lease, the landlord----refused, and he opened a new fitness facility in its place.

So what Bank of America lauds in the ad--the revitalization efforts on upper U Street NW, sparked in part by a fitness facility--was actually done by Results Gym.

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