Bank of America's disconnection from understanding small business...

This ad is ironic because the firm featured, Vida Fitness, was not the original developer of the building, which was Results Gym.

Results Gym is now a small chain of fitness facilities in the city, but it started at the facility on the 1600 block of U Street NW. Their financier was David Von Storch, and he owns the building. Von Storch liked the Results business so much he went on to start his own company, Vida Fitness (and he owns other ventures, such as Capitol City Brewery). When the time came to renew the lease, the landlord----refused, and he opened a new fitness facility in its place.

So what Bank of America lauds in the ad--the revitalization efforts on upper U Street NW, sparked in part by a fitness facility--was actually done by Results Gym.

See "Results vs Vida: A "Gym Wars" Update" from the Borderstan blog and "The Story of 1612 U Street, and a Bit Beyond: Four developers and businessmen flow in a tangled orbit around David von Storch’s starter building" from theWashington City Paper.