Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Friday, June 23, 2017

MTA Baltimore running online ads promoting the BaltimoreLink service

I mentioned Baltimore's reconfiguration of its bus network earlier in the week ("Thinking systematically about bus transit service improvements"). While online today I noticed a clickable ad (obviously generated by cookies, since the website I was looking at was for an Indiana newspaper).

When you click on it, it takes you to a website, which while not graphically forward, provides you with information about new routes, by asking you to enter the number of the route you used to ride

There are at least two versions of the ad.  I didn't get a screenshot of the version that more directly uses the Baltimore CityLink name and logo.

When I worked for Baltimore County's Office of Planning, until I got "my Baltimore bike," I used to ride the bus up Greenmount Avenue/York Road to Towson for work. The line had the 48 QuickBus limited stop route (once we made the trip in 19 minutes!) and the 8 local route.

According to the website, it's now the CityLink Red route.

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