Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Thursday, June 07, 2018

Using sanitation trucks as rolling billboards

I write about this a lot, how most communities neglect to utilize their vehicles as opportunities for placing advertisements promoting service-related messages.  Sanitation trucks are a perfect example.  Some cities, like Baltimore, do use the sides of the trucks to promote pro-environmental messages.  And the private firms, like Waste Management do.

In London, it seems most of the boroughs do understand the value of sanitation trucks as rolling billboards.  I got this photo of a truck in Islington borough.  I noticed another truck, maybe from the City of London, similarly branded, but I wasn't positioned to take a photo.

Promoting recycling on a sanitation/garbage truck, Islington borough, London

This post was sponsored by the donors--anonymous and named, to the GoFundMe account associated with my recent trip to Liverpool and London, which was triggered by my receiving a free registration to the International Place Branding Event one-day conference in Liverpool. Their support is gratefully acknowledged in making this and many other posts possible.

(Donations are still being accepted.  Thank you.)

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