What's remarkable about this storefront?
Speaking of Mare Street in Hackney borough, I took this photo of the Jeyda convenience store.Notice how they have signs, not unlike a sign promoting Coca Cola, promoting that they sell Oyster Cards, the transit card used on the various services of Transport for London.
And not just one sign, but two.
Recently, there was a hullaballoo between the DC area transit agency, WMATA, and CVS, the large pharmacy chain. CVS sold transit cards, but announced they would be stopping such sales, because they found WMATA too difficult to work with ("CVS to Stop Selling SmarTrip Cards, Citing Metro's Failure to Fix Equipment," NBC4-TV).
With the publicity, WMATA responded to CVS's concerns and so the firm is still selling the cards ("CVS Agrees to Continue Selling Metro's SmarTrip Cards," NBC4-TV).
But what a difference between the London area and the DC area in terms of how the availability of transit cards is marketed outside of the transit system's stations.
While I think I have seen decals in the past, posted on entryways, there aren't larger signs placed prominently in windows or on storefronts, promoting the availability of the SmarTrip card from WMATA.
Labels: transit marketing
posted by Richard Layman @ 1:53 PM&Permanent Link
2 Comments:
What is CVS's cut on sales of SmartTrip cards? Are they selling them for profit or as a public service? Convenience stores don't lack signage for lottery ticket sales. What is their cut? Are SmartTrip card sales (outside of WMATA) limited to only CVS's?
Giant too. I don't know about the cut. For lottery it's 5%. But the stores also believe that it generates additional sales from the visits, on average.
I don't imagine the commission on SmarTrips is very much. I've often thought they should just put the big machines (although modernized and smaller) in various public places to sell the cards and added value.
But it would be a pain to collect money from all the various locations.
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