What's remarkable about this storefront?
Speaking of Mare Street in Hackney borough, I took this photo of the Jeyda convenience store.
Notice how they have signs, not unlike a sign promoting Coca Cola, promoting that they sell Oyster Cards, the transit card used on the various services of Transport for London.
And not just one sign, but two.
Recently, there was a hullaballoo between the DC area transit agency, WMATA, and CVS, the large pharmacy chain. CVS sold transit cards, but announced they would be stopping such sales, because they found WMATA too difficult to work with ("CVS to Stop Selling SmarTrip Cards, Citing Metro's Failure to Fix Equipment," NBC4-TV).
With the publicity, WMATA responded to CVS's concerns and so the firm is still selling the cards ("CVS Agrees to Continue Selling Metro's SmarTrip Cards," NBC4-TV).
But what a difference between the London area and the DC area in terms of how the availability of transit cards is marketed outside of the transit system's stations.
While I think I have seen decals in the past, posted on entryways, there aren't larger signs placed prominently in windows or on storefronts, promoting the availability of the SmarTrip card from WMATA.
Labels: transit marketing