The UK's National Trust hits the 3.5 million member mark

See "National Trust membership hits 3.5 million," from the Telegraph and "Broader horizons," from Society Guardian. From the latter article:

The trust must also think on a broader scale. "The environment is now inseparable from conservation," says Nixon. "In the past, it has been possible to manage properties as islands. But we are totally influenced by what is going on around us. You can deal with the symptoms, or take the much wider view and address the source of the problems. To do that you must work with others. It means looking at things on an eco-system and landscape scale. From having experience of how great houses work, we can now move on to how nature works. It's about recognising that all aspects of the environment are interconnected."

The trust's strength is in its size. "When you have 3.5 million members, 50,000 volunteers and 100 million visitors to your property a year you can go to the government with a different kind of authority. We should talk about the environment not with a hair shirt, but with champagne. Our job now is finding practical solutions for everyone," says Nixon.

From the Telegraph article:

Though trust properties received 113 million visits last year, the charity launched a new strategy document, Our Future - Join in, yesterday aimed at convincing the public to treat a visit not just as a day out but as a cause and a chance to contribute.

The trust says it wants members to become more involved in and learn about conservation, countryside skills, wildlife and habitats, food quality and climate change. On food, the trust is planning more and more farmers’ markets at its properties to inspire people to buy and eat local and seasonal food.

National Trust (UK) Strategy document, Our Future, Join In.