2 more Transport for London tv ads
Both much more direct and frankly brutal than anything we're likely to see in the U.S.
-- Watch for bikes (motorcycles)
-- don't ride in unlicensed cabs (because this puts women at risk for rape).
The latter ad, the way it started, I thought that it was going to be more along the lines of DC1974's suggestion of a hip ad promoting transit as an alternative to driving while being inebriated. Nope.
Labels: transit marketing
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