S h o p p i n g. We're shopping
(Flickr photo)
From Doug Fleener, Dynamic Retail Experiences:
Five Final Thoughts For The Final Week Before Christmas
1. The biggest impediment to maximizing your sales is being too quick to ring.
2. The second biggest impediment to maximizing your sales is being too slow in getting the customer who is ready to go rung up and out the door.
3. Your best seller is whatever is in stock.
4. Give every customer a chance to add a giftcard to his/her purchase.
5. No matter where you stand for the month, you still have almost two weeks to blow away your goal.
The six most important words invented by McDonald's:
Would you like fries with that?
Suggestive selling...
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