Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Friday, November 26, 2010

Small Business Saturday (for holiday shopping)

Is an initiative launched by American Express Open to promote holiday shopping at locally owned businesses. It makes sense to do this on a day separate from "Black Friday" (today) -- the day after Thanksgiving when big retail chains do special promotions with blowout prices and extremely early opening hours (e.g., Kohls opened at 3am).

It's almost impossible for small businesses and traditional commercial districts to counter-program against that and they shouldn't even bother, because it's difficult to get any business.

Instead of fighting it, it makes sense for smaller retail businesses to counter program but on a different day, and use it to emphasize your "unique selling proposition" -- more intimate experience, shorter lines, no chaos, unique goods, etc.

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