Maryland MTA interview about public communications
Listening to this Transportation Radio interview with Paul Comfort, CEO of Maryland Transit Administration makes me believe that maybe WMATA hired the wrong transportation executive from Maryland.
Mr. Comfort has a background in radio and broadcasting and is much clued into the value of media and public communications. MTA got a license for a low power FM station to use for MTA public communications and they have a bunch of other initiatives.
He also expressed the desire to integrate all forms of transit into the CharmCard (a specially branded version of the WMATA SmarTrip card, so that DC and Baltimore area transit systems all use the same fare media--CharmCards work on the DC area transit systems and SmarTrip cards work in Greater Baltimore), including train service, something I discussed in "One big idea: Getting MARC and Metrorail to integrate fares, stations, and marketing systems, using London Overground as an example."
-- Maryland Transit Administration