Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Saturday, June 10, 2017

Uber ads

Similarly there was an Uber commercial, promoting driving for the firm to make extra money.  In the past, I've received direct marketing promotions from Uber mostly but also Lyft, pushing driving for them.

But this is the first time I noticed a tv commercial, although according to the iSpot television commercial website, Uber has a number of different tv commercials.  This is the one I saw today, although its production dates to 2016.

I do think if drivers were making money, they'd have better retention, and wouldn't need to advertise so much for drivers.

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2 Comments:

At 4:31 PM, Anonymous Anonymous said...

You should read this:

http://www.newyorker.com/magazine/2017/05/15/is-the-gig-economy-working

-EE

 
At 10:01 PM, Blogger Richard Layman said...

Great article. I am embarrassed that I didn't know of some of the work cited in it, e.g., the book by Jacob Hacker.

I've been thinking about this for a couple years (long after Hacker), recognizing that when for so many work and therefore their financial situation is so unstable, you need a foundation of basic supports, which includes insurance, work protections, etc.

 

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