Similarly there was an Uber commercial, promoting driving for the firm to make extra money. In the past, I've received direct marketing promotions from Uber mostly but also Lyft, pushing driving for them.
But this is the first time I noticed a tv commercial, although according to the iSpot television commercial website, Uber has a number of different tv commercials. This is the one I saw today, although its production dates to 2016.
I do think if drivers were making money, they'd have better retention, and wouldn't need to advertise so much for drivers.