"You are traffic" campaign

I write from time to time about public communications and marketing campaigns about traffic and traffic safety ("Safe driving: April is National Distracted Driving Awareness Month").  Mostly, I find such programs too perfunctory, but there are some outliers, really good approaches and campaigns.

I consider myself fortunate to have lived in a couple places--Ann Arbor and Washington, DC--where it is possible to live in a manner where owning a car isn't required as the dominant land use and transportation planning paradigm in the US is based on automobile-dependence.  (A few other cities--Boston, the core in Chicago and Philadephia, some small cities in New Jersey like Hoboken and Jersey City, etc.--also make it possible to live a sustainable mobility centric lifestyle.)

I only heard about the "You are the traffic" billboards and posters recently (""You’re Not in Traffic, You Are Traffic."," Tree Hugger).

Translink Northern Ireland Railways

TomTom satellite navigation provider, Netherlands, 2010