Public health social marketing campaigns: Let's Do This in Seattle/King County, Washington

(The American Public Health Association national conference is in DC this week.)

The Let's Do This campaign is a public health promotion program designed to get King County residents to work together for healthier places to live, learn, work and play. See "Student stars in county’s ‘Let’s Do This!’ health campaign" from the Issaquah Press and "New campaign bringing healthier options to North Seattle and other King County residents" from the Seattle Post-Intelligencer blog.

They have promotional videos, posters, and an advertising program, including billboards. I don't know how much civic engagement and capacity building is acctually built into the program, but it is a classic example of a social marketing campaign focused on engaging people and working with them to change their behavior. I like the relatively positive focus. And it is focused more on making structural-systemic changes which have greater cumulative impact, as opposed to individual changes.