Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Sunday, October 30, 2011

Public health social marketing campaigns: Let's Do This in Seattle/King County, Washington

Seattle-King County public health posters on healthy food access

(The American Public Health Association national conference is in DC this week.)

The Let's Do This campaign is a public health promotion program designed to get King County residents to work together for healthier places to live, learn, work and play. See "Student stars in county’s ‘Let’s Do This!’ health campaign" from the Issaquah Press and "New campaign bringing healthier options to North Seattle and other King County residents" from the Seattle Post-Intelligencer blog.

They have promotional videos, posters, and an advertising program, including billboards. I don't know how much civic engagement and capacity building is acctually built into the program, but it is a classic example of a social marketing campaign focused on engaging people and working with them to change their behavior. I like the relatively positive focus. And it is focused more on making structural-systemic changes which have greater cumulative impact, as opposed to individual changes.

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