Graphic design and advocacy and social marketing: Jay Shells

Jay Shells (Jason Shelowitz) has done some (re)design work for the Occupy Wall Street movement and has some guerrilla social marketing street signs in NYC under the sponsorship of the "Metropolitan Etiquette Authority." (Images from the Jay Shells website.)

-- "ARTIST JAY SHELLS REDESIGNS OCCUPY WALL STREET [PICS]", PSFK website

A few years ago I saw a presentation at the National Main Street Conference which was electrifying in terms of content.

A professor of graphic design at Iowa State uses graphic design methods to guide positioning facade improvement programs for Iowa commercial districts, as a studio design program for her students.

I thought that was quite interesting. It got me thinking more about the design method as a way to (re)organize approaches to planning, and is now an element of what I call action planning. See "Social Marketing the Arlington (and Tower Hamlets and Baltimore) Way."

This is a more current example of the approach from Iowa State:

-- Graphic Design Proposal for Marshalltown Central Business District, Graphic Design Senior Studio, Lisa Fontaine, Associate Professor, Institute for Design Research and Outreach, College of Design, Iowa State University