Distinctive bus shelter at the entrance to Utah State University, Logan
The reason that I find this interesting is because when I did the bicycle and pedestrian plan for Western Baltimore County many years ago, one of the recommendations was that University of Maryland Baltimore County respectfully recognize that students use the local MTA bus system, and provide on campus shelters and related facilities.
At that time, they didn't provide any shelters at all, so students had to wait outside in the sun and cold. I seem to recall rolling through the campus a few years ago and seeing shelters, but I could be misremembering.
That's why I was a bit surprised about this shelter. It's not just a shelter, it announces that it is on the campus of the university, it's large not small, it's much more substantial than a typical transit agency bus shelter. It's branded with the University's logo, etc.
It definitely is an illustration of my point that bus shelters are "marketing touchpoints" of transit systems ("Arlington County's bus shelters and a public realm framework of quality ," 2013), and if bus shelters are crappy that communicates very clearly that the community doesn't value transit.
Although in this case, it is a marketing touchpoint for the University more generally, not just wrt transit.
Labels: branding-identity, bus transit, street furniture, sustainable mobility platform, transit marketing, transportation planning, urban design/placemaking
1 Comments:
It's not just a shelter, it announces that it is on the campus of the university, it's large not small, it's much more substantial than a typical transit agency bus shelter. Now its time to avail dispatch freightfor more details.
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