Richmond (Virginia's) new promotional ad
It's pretty good. Also see this piece, "City Envy: Richmond's Branding," from the Richmond Times-Dispatch.
Past entries on city branding include:
- Town-City branding or "We are all destination managers now""
- Design as a city branding strategy: transit edition
- Really good article on tourism marketing which mostly is a mention of this article, "Happy? Baltimore's latest tourism campaign rekindles the city's ongoing branding issues" from the Baltimore City Paper
- Georgetown: A subtle but important difference between branding and identity-positioning
Labels: branding-identity, city-regional branding, tourism
0 Comments:
Post a Comment
<< Home