Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Wednesday, February 15, 2012

Richmond (Virginia's) new promotional ad

It's pretty good. Also see this piece, "City Envy: Richmond's Branding," from the Richmond Times-Dispatch.

Past entries on city branding include:

- Town-City branding or "We are all destination managers now""
- Design as a city branding strategy: transit edition
- Really good article on tourism marketing which mostly is a mention of this article, "Happy? Baltimore's latest tourism campaign rekindles the city's ongoing branding issues" from the Baltimore City Paper
- Georgetown: A subtle but important difference between branding and identity-positioning

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