Super design forward buses in Mexico: Irizar ie tram
Merida city in Mexico is creating a new bus rapid transit system ("IE tram system brings to Merida a whole different means of transportation," Yucatan Times, "Yucatan's Electrifying IE-TRAM Project," Mexico Business News), and as part of it, they're using Irizar ie tram bus vehicles, produced by the Irizar company in Turkey, which look more like fixed rail transit vehicles than buses.
While the specifications on the website only show a 40 foot long bus, images also show an extended version in the articulated bus form.
Labels: branding-identity, bus transit, business process redesign, change-innovation-transformation, design method, graphic design, transit infrastructure, transit marketing, transportation planning
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