Inside the crisis facing local TV news
At one point, local television news was a major money maker and one of the reasons behind the decline of newspapers. Mostly local tv news was what I called "murders, fires, accidents, sports, and weather" with a sprinkling of news and feature stories on events in the metropolitan area.
But as television news supplanted local newspapers, cable specialization--channels dedicated to sports and weather--took away some of the key content, and later the Internet and streaming.
It took a couple decades for Internet technology to be robust enough to deliver streaming video with as good or better production values, and depending on the investment in the product, competitive news with more depth, but it's happened. Ratings (audience viewership) have dropped in response.
The finances of television news are tough too. Great during election years in competitive states so lots of political ads. But the main source of local advertising, car dealerships, has declined some too, as individual car dealerships get rolled up into massive car dealership firms.
(Two of the largest dealership groups are based in Utah. One, Larry H. Miller, was subsumed into the Asbury Auto Group, which after some sell offs, still has 150+ dealerships.)
One response has been industry consolidation. The US Government has continually relaxed antitrust and competition concerns, so that a single firm can control multiple stations in one market. And the station chains have consolidated, as restrictions on how much national audience they could cover have been relaxed.-
The Los Angeles Times reports on this story, "Inside the crisis facing local TV news: Layoffs, consolidation and shrinking ratings."
- Longtime local TV anchors, including KTLA’s Mark Kriski and others, are being laid off as parent company Nexstar Media Group cuts staff across its stations nationwide.
- Streaming now accounts for half of all viewing, pulling ad dollars and audiences away from traditional TV and forcing stations to cut costs.
- TV station owners are pushing to consolidate and investing in cheaper streaming news formats to adapt to changing viewer habits.
Broadcast TV stations have long had the highest profit margins in the media business. But the financial model that sustained that growth has steadily eroded in recent years. Streaming — which now accounts for more than 40% of all viewing — has pulled consumers away from traditional TV, putting pressure on outlets to control costs so they can remain financially viable.More than 2,000 TV stations nationwide still provide a vital role in communities, delivering as much as 12 hours a day in programming, live sports and local news to every household in the U.S. But they are now faced with an aging audience that isn’t being replaced by younger viewers who prefer streaming platforms and social media.
“It used to be that people would grow into the news habits of their parents, and now they’re not,” said Andrew Heyward, a former president of CBS News who now advises local TV stations. “The next generation of consumers are never going to run home to watch the newscast at 5, 6, 10 or 11.”
As an advocate, you used to be able to get historic preservation (Uline Arena) and bike matters (planning sessions when I ran a bike and ped plan process in Baltimore County) on television and in community newspapers. Now, in most places, community newspapers are gone, the "big" Metropolitan paper is a ghost, and television news broadcasts are being trimmed back.
It's a bad time for mass communication.
Labels: broadcast television, community media, media, media and communications














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